I’m Javier Serón
Available
Designing clarity for complex digital products.
I work on AI products, complex systems and 0 → 1 design. Based in Barcelona, building from Hangzhou.
Now
Founder of Forge, a business design studio for next-generation companies.
Silver Laus Award 2024 for REDO, my master’s thesis.
Latest skill
Anti-Slop-Design
Removes generic, AI-looking patterns from your designs.
Updated 28 Oct 2026
Latest note
Testimonials
“Javier brings a rare combination of sharp thinking, calm presence, and genuine care for the work and the people around him. He approaches problems thoughtfully, with strong attention to context and detail...”
Hugo Pedrosa
Friends of Figma Leader [BCN]
“[...] he communicates clearly, challenges thoughtfully, and consistently goes beyond ‘just design’ to ensure the final product truly delivers value.”
Lexie Fan
Product Manager - Pikpop AI
“[...] Personally, it has been a pleasure working with him and very easy. We have shared knowledge and opinions that have helped us grow professionally. He always contributes to the team.”
Patricia Pérez
Marketing Lead - Elosung Europe
“[...] His commitment to excellence, attention to detail, and collaborative mindset made the project not only a success but also an enriching experience for the entire team [...]”
Hannah Adib
Redo: Final master’s thesis
“His ability to understand concepts and illustrate them in a practical and understandable design created an enriching experience that I will always carry with me. He is able to put himself in anyone’s shoes [...]”
Antonio Gonzalez-Adalid
CEO Coti
Why don’t we talk?
Tell me what you’re building. I’ll reply within 24 hours.